basicfitportfolio

BASIC-FIT

Who: Basic-Fit is a gym chain in the Netherlands which offers people a personal trainer, fitness sessions and group lessons.

What: Basic-Fit wanted a special kind of promotion for their Eindhoven based gyms.

How: Dutch Rose Media used image recognition to turn Basic-Fit flyers into videos. By scanning the flyers with Augmented Reality, promotional videos for the fitness chain were showed.

When: 2013