For Cyclone, a Dutch hockey stick manufacturer, Dutch Rose Media developed an app that makes it possible for the sticks ‘to tell their story’. By scanning the Cyclone’s logo on the stick, a video will appear and will show the exact information of that specific stick, including the stick’s material and best user’s position on the field. This makes it easier for players to find the stick that best matches their wishes and qualities.
To promote the sticks and make people familiar with Augmented Reality, printed Cyclone cards with hockey related slogans were developed as well. When scanned, the cards show a promotional Cyclone video.