Who: Every year during the Dutch Design Week in Eindhoven a special DDW MUSIC program is organised by the Effenaar, Friendly Fire and the DDW organization. With over 70 musical performances and 11 venues throughout Eindhoven it’s the biggest DDW MUSIC program ever.
What: Every year an informational leaflet is created to inform visitors of all these performances and artists . This year, the Effenaar wanted to add something special to this leaflet, providing it with handy extra information and a cool experience.
How: Dutch Rose Media made the leaflet scannable with the Effenaar Experiences app. Using this app visitors can scan all sides of this leaflet. Scan the timetable to get a short audio preview of all the artists, scan the map to see what route you should take and scan the whole back side of the leaflet to filter your music preferences. Oh, and the front gives you a cool 3D surprise when you scan it… (The design of the leaflet was done by Spielerei).