Who:Deeptale is a Finnish Augmented Reality company that also creates Face Filters. They create storytelling concepts and work together with organizations like the Finnish National Opera.
What: For their newest ballet spectacle called “The Land of Kalevala” the Finnish National Opera (Ooppera & Baletti) wanted to do some special promotion. To showcase the extraordinary characters that appear in the performance, Ooppera & Baletti decided to create Facebook Face Filters and let people transform into the main cast of the opera themselves.
How: Dutch Rose Media helped Deeptale create the Facebook Face Filters based on three characters of “The Land of Kalevala”. Each with interaction like sound, animations when opening your mouth and 3D appearance effects. The Face Filters turned out to be a success! How to use: Like Ooppera & Baletti’s Facebook page. Then use the Facebook app on your smartphone to open the camera (at the lift upper corner). Search all the filters for the Ooppera & Baletti ones and transform yourself!