What: In October 2014 the Connected Future Conference was held in Eindhoven. This conference focused on the digitization of society. Mayor Van Gijzel wanted to welcome the participants in a special way and therefore chose for an Augmented Reality concept.
How: Dutch Rose Media developed a scannable card featuring highlights of the city. When one would scan the card with the Smilez app, mayor Van Gijzel stepped onto the card and welcomed everyone.