eindhovenportfolio

GEMEENTE EINDHOVEN

In October 2014 the Connected Future Conference was held in Eindhoven. This conference focused on the digitization of society. Mayor Van Gijzel wanted to welcome the participants in a special way and therefore chose for an Augmented Reality concept. Dutch Rose Media developed a scannable card featuring highlights of the city. When one would scan the card with the Smilez app, mayor Van Gijzel stepped onto the card and welcomed everyone.