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IBM

Who: For IBM, one of the world’s biggest IT companies, Dutch Rose Media has developed several Augmented Reality concepts.

What: Augmented Reality campaigns with custom made cards produced for IBM offices located in the Benelux, France and England which can be used for direct mailing, handing out at conferences and exhibitions and as invitations for IBM events.

How: IBM Mobile Solutions handed out 200 greeting cards with a video message during a conference. Four days after the conference they were scanned 2000 times from 400 different devices. With the Smilez app, people can share your card and watch your video over and over again. And what’s even better: we know it!

What more would you expect from a simple greeting card?

When: 2014