Who: With myJini car drivers are rewarded for avoiding rush hour.
What: myJini wanted to communicate with their target group in a smart & fun way.
How: Dutch Rose Media developed two different Augmented Reality Smilez concepts for myJini including direct mailing. This direct mailing included a promotional video that linked to a website. With one single tap users were directed to the website.
With myJINI BNV places an innovative service in the market. We feel innovative technologies should accompany that, which is why we choose for augmented reality. Even more, the Smilez cards deliver a wow-effect to everyone. – MyJini