Who:Pathé is one of the biggest cinema businesses in the Netherlands. They don’t just offer the newest technologies regarding cinema, but also new concepts about food and shopping for their movie fans.
What: For their renewed cinema Pathé De Kuip in Rotterdam, Pathé developed a new shop concept (in cooperation with advertising agency IVC) called ‘Pathé Food Boulevard’. Part of this concept is a new food area, with special kids boxes for children filled with snacks, a drink and a toy. Pathé wanted to do something extraordinary with these new kids boxes.
How: Dutch Rose Media and IVC worked together on a special Augmented Reality kids experience. Whenever a child gets a kids box and stands in front of a special screen, a cool Augmented experience pops up! A 3D popcorn explosion, light sabers or unicorns will appear straight out of the box with which children can play around. A fun concept everyone loves (even grown-ups!).