Who: The Intelligent Lightning Institute (ILI) is part of the Eindhoven University of Technology. Twice a year they publish a magazine about the latest developments of the research programs, including series of interviews with senior researchers and thought leaders, overviews of top publications, awards, projects and new researchers.
What: Dutch Rose Media collaborated with the Intelligent Lightning Institute (ILI) to bring the 5th edition of their magazine to life.
How: By scanning several images in the magazine with the AdOn app several videos (all related to light projects ofcourse) were shown and gave additional information. Links to websites and PDF files of previous editions of the magazine were made available by scanning as well.