At Dutch Rose Media there’s no such thing as a common AR project. All our concepts are custom-made and innovative in their own way. However, there is such a thing as a typical AR project, which often consists of two main factors: technology and content.
Augmented Reality needs both factors to function correctly. You could see it as a metaphorical marriage; a collaboration between the nerd side and the creative side. Both sides are needed to create a great Augmented Reality concept. Interaction between those two sides is of major importance. One side won’t work properly without the other and vice versa.
TECHNOLOGY: HARDWARE & SOFTWARE
First, there’s the technology. Nowadays, smartphones and tablets are the most convenient and low-cost hardware to use for applying Augmented Reality. Of course, several Augmented Reality glasses such as Microsoft’s Hololens and Meta are in development, but when you want to reach the big crowd a smartphone or tablet is still the best.
Taking into account smartphones and tablets are most used for Augmented Reality, it’s time to look at the software. Sure, Augmented Reality software can be hard to explain at times, but mostly it’s possible to explain in just three basic steps. First, the technology needs a so-called trigger. This trigger can be an image, a location, a 3D object; possibilities are increasing here. It’s needed to “activate” Augmented Reality and to determine which content to show. Secondly, after recognising the trigger content can be shown (more on this in ‘Content: endless possibilities’). Then thirdly, an online conversion could be activated, for example a link to a website or social media.
CONTENT: ENDLESS POSSIBILITIES
Secondly, there’s the content. The component that tells the story. What would you like to show once a trigger has been scanned? Possibilities are endless here, ranging from 3D models and green screen files to audio and video fragments. Thanks to the trigger, the software knows which content has to be shown. This way a 3D model will pop-up on the image of your choosing (image recognition) or a historical photo will be shown on the exact location using location-based storytelling.
Dutch Rose Media has the experience and knowledge to execute both the technology side and the content side.