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Where to find augmented reality at the Dutch Design Week 2017

Yes, it’s that time of the year again: the Dutch Design Week! Every October Eindhoven becomes the international place to be for designers, engineers and tech enthusiasts. This year you can discover the coolest designs, installations and art  from 21 to 29 October, with the special theme STRETCH. The past years we’ve had our own Dutch Rose Media stand, but this year we decided to do things differently and stretch ourselves (pun intended) all over the DDW . So this year you can find our Augmented Reality at several locations and in several forms!

Scan the DDW MUSIC leaflet!

Wow! Our proudest project for the DDW this year has to be the sci-fi leaflet we created for the DDW MUSIC program. Together with the Effenaar and Spielerei one of the coolest program leaflets EVER has been created! It’s not only cool, but super handy as well. Using the ‘Effenaar Experiences‘ app you can scan all sides of this leaflet. Scan the timetable to get a preview of all the artists, scan the map to see what route you should take and scan the whole back side of the leaflet to filter your music preferences. Oh, and the front gives you a cool 3D surprise when you scan it… See it for yourself during the upcoming days!

Klokgebouw: VIRTUe student team with the house of the future

At the TU/e they have a special student team called VIRTUe that participates at the Solar Decathlon Middle East 2018 in Dubai. For this occasion they are building and designing the most sustainable and smartest house of the future. This house can already be seen at the DDW next week! Visit the Klokgebouw (one of the best DDW locations by the way) to see this futuristic house in 3D with Augmented Reality. We made our very own Dutch Rose app available for this cool project, so make sure to check this one out while visiting the Klokgebouw!

Yksi Expo: Send free postcards at Print Pakt Live

Print Pakt Live is a great initiative: all kinds of designers and companies have the chance to present their coolest postcard designs at the Yksi Expo at Strijp-S. And even greater: visitors can take and post them for free! We got the chance to present the new This Is Not Clothing postcards, so stop by to send one of these cool cards (and more!) to your grandma, father, uncle, friend etc…..

Student Hotel: Scan the Cuban lifestyle

Last year we offered illustrator Tosca van der Weerden one of our AR apps to create a searching canvas for high schoolers. She illustrated a huge searching canvas about the culture and life of Cuba which could be scanned with one of our apps and reveal special animations about the Cuban lifestyle. This year, the searching canvas can be found in the Student Hotel (next to the Eindhoven train station). Make sure to download the Dutch Rose app before you go visit, so you can scan and discover the whole canvas by yourself!

Manifestations: Workshops about AR and design

Manifestations was one of the best visited expositions of the DDW last year and the program for this year looks promising as well. During this exposition we will offer two free workshops about Augmented Reality and design. What can AR mean for the designing process? And how can it be used to showcase your design? Visit the workshop on Monday 23rd or Tuesday 24th of October at 13.30 at the 9th floor of the Veemgebouw at Strijp-S. You can find more information here.

Student Hotel: Morning Session about Storytelling and AR

Together with Tosca van der Weerden we will offer a free workshop on Sunday October 29th at the Student Hotel. During this morning session you will learn all about Augmented Reality and how it can be used for storytelling. You will get your own case to come up with a cool storytelling and AR concept afterwards.


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