Latest news
Some blog posts may be in Dutch, if you’re interested in an explanation of a certain blog post or subject feel free to contact us.

First look at Facebook AR Studio and Apple ARKit
At the office, we all got a bit envious when only our graphic designer Casper was granted access to the notorious Facebook AR Studio. It’s a closed beta version, so only a few hundreds people worldwide are allowed to use the developer version of Facebook’s newest AR addition and our Casper is one of them! […]

Top 50 best AR blogs… And we’re in it!
So great, great news! This week we received an e-mail by Feedspot that our blog was selected for the top 50 Best Augmented Reality Blogs and Websites on the Web. Wow! Conquering the world step by step! Out of the top 50, we’ve received the 47th place. But hey, with names like Reddit and Google […]

The Future of AR is Now: #4 Magic Leap
‘The Future of AR is now’ is a series of blog posts in which four big companies that are developing AR wearables and technologies are aligned in a comparative research. This is the fourth and final post, make sure to read the posts about the Hololens, Meta and Project Tango as well. Promises, promises It all started […]

Augmented Reality: Een Nieuwe Kijk Op Onderwijs
(zSpace: een combinatie van Augmented en Virtual Reality om 3D objecten te tonen in het klaslokaal. Afbeelding van zSpace) Eerlijk is eerlijk: onderwijsland zegt vaak innovatief te zijn, maar dat wil nog wel eens tegenvallen. Docenten die zelf nog worstelen met het smart bord, studieboeken die al jaren dezelfde informatie verschaffen of bijna-gepensioneerde docenten die […]

Visiting Khora: The World’s First VR Store
Two weeks ago I (Fleur) went on a short citytrip to Copenhagen. For the people whom have never been there: you should definitely visit this modern and carefree city! While searching for a nice place to eat at The Meatpacking District, we stumbled upon Khora. The name and appearance of this location made me think: I’ve seen this before. […]

Will Snapchat and Facebook make Augmented Reality mainstream?
Last week was kind of a break-through for social media and Augmented Reality. While Snapchat introduced the new so-called ‘Life Filters‘, making it possible to place 3D objects onto the real world (and making it possible to actually walk around the object), Facebook surprised us with a new feature called ‘AR Studio‘, offering a studio […]

Wereldprimeur: Tijdreizen in Eindhoven!
Eindhoven – Met jagers en verzamelaars rondom een kampvuur zitten of een tafel delen met soldaten uit de 80-jarige oorlog. Zomaar twee voorbeelden van tijdreizen die je kunt maken met de mixed reality-beleving de Tijdkijker die op zaterdag 1 april in het Eindhovense PreHistorisch Dorp gelanceerd wordt. Het lijkt te mooi om waar te zijn, […]

5 reasons you should join our next Storytelling Masterclass
So, you’re interested in storytelling? That’s great! Last Tuesday we hosted our very first Storytelling Masterclass at the Effenaar in Eindhoven and it was a huge success! Interested in participating the next time but don’t know what to expect? Then take a look at the 5 reasons below why you should definitely join the next Masterclass… […]

We won a Dutch VR Award!
Fantastic news on this Friday afternoon… We are proud to announce that our Herleef Huize Bergen production received a silver Dutch VR Award! The Dutch VR Awards 2017 were presented yesterday during Virtual (R)evolution to all kind of Dutch VR and AR productions. Our Herleef Huize Bergen production received the silver price in the category ‘VR […]

Proud of our hackathon team!
Over the past few years we’ve welcomed many interns and graduates. The current generation of interns got the opportunity to get a taste of how to work in a diverse team to create a concept at the Digital Reality Hackathon in a short timeframe of just 2 days. The hackathon in question took place March […]

Throwback Thursday: Hidden Garden
We have been developing Augmented Reality concepts since early 2012. Each year we learnt more and more and created even cooler concepts, but sometimes it’s important to look back and appreciate those first AR concepts. And to be honest, some of these first concepts were really cool! This time in the Throwback Thursday post: the […]

Successful AR & VR workshops!
We facilitated our first free Augmented and Virtual Reality workshop back in November 2016. It turned out to be quite a success, since we received many positive feedback and had many satisfied participants. That’s why we organized another workshop two weeks ago and again, it was a very productive morning! Both Augmented and Virtual Reality are gaining […]

Shaping the future music industry…
Back in November we challenged 1st year students of Digital Business Concepts (Fontys, Tilburg) to come up with an innovative Augmented Reality concept for the music industry. They worked on their concepts for almost two months and recently presented them to us. And we have to say: some ideas were very appealing! No matter how long […]

Watch history come alive with ‘De Tijdkijker’
(photo by Jean Pierre Reijnen/ FotoMeulenhof (ED)) Back in September last year we started a very thrilling project. For ‘PreHistorisch Dorp‘ (the prehistoric village in Eindhoven) we are creating a Virtual Reality and Augmented Reality experience, showing the history of the PreHistorisch Dorp in a very cool way. We truly enjoy integrating new technologies like AR […]

Dangerous AR money!
Back in 2012 we turned a 20 euro note into a cool AR experience (it will be featured in an upcoming Throwback Thursday post!). This year we found ourselves wondering: should we do it again, with the new design of the 20 euro note? The answer was: yes! One of our interns accepted this challenge […]