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Some blog posts may be in Dutch, if you’re interested in an explanation of a certain blog post or subject feel free to contact us.

Throwback Thursday: Hidden Garden

We have been developing Augmented Reality concepts since early 2012. Each year we learnt more and more and created even cooler concepts, but sometimes it’s important to look back and appreciate those first AR concepts. And to be honest, some of these first concepts were really cool! This time in the Throwback Thursday post: the […]

Successful AR & VR workshops!

We facilitated our first free Augmented and Virtual Reality workshop back in November 2016. It turned out to be quite a success, since we received many positive feedback and had many satisfied participants. That’s why we organized another workshop two weeks ago and again, it was a very productive morning! Both Augmented and Virtual Reality are gaining […]

Dangerous AR money!

Back in 2012 we turned a 20 euro note into a cool AR experience (it will be featured in an upcoming Throwback Thursday post!). This year we found ourselves wondering: should we do it again, with the new design of the 20 euro note? The answer was: yes! One of our interns accepted this challenge […]

AR quiz at E52 Live!

On the 9th of November a new live event, named E52 Live!, was introduced in Eindhoven. The event organized by E52 was all about the new innovations and technologies the ‘’Brainport’’ region is developing. Our presenter Fleur went to the event to tell the public about Augmented Reality and engage them with an AR quiz. A […]

Our SmARt Manuals on TV!

“The Netherlands used to be the country of farmers, clogs and cheese. Now it’s the land of chips and apps. Currently there are more tech companies in the Netherlands than there are farmsteads. The Dutch society can be called early adopters when it comes down to tech novelties” – RTL Nieuws (October 31st 2016). To […]

Augmented Workshop bij de BOM

De drukke periode van de Dutch Design Week is alweer voorbij en met tevredenheid kijken we daarop terug. Eén van onze bezigheden tijdens de DDW was de ‘Exploring Augmented Reality’ workshop die wij in samenwerking met de Brabantse Ontwikkelings Maatschappij op woensdag 26 oktober organiseerde. De workshop in het Living Lab was een succes, met […]

6 Key success factors in Pokémon Go

What made Pokémon Go take off like no augmented reality application before? Using the Theory of Diffusion of Innovations we compare the concepts behind Pokémon Go to its prelude Ingress to capture the thoughts and ideas that will help us create the next AR killer app. Pokémon Go is augmented reality? Wait a minute, you […]

Trendtalk: VR en AR in 2020…

Dat zowel virtual reality (VR) als augmented reality (AR) flink qua populariteit aan het groeien is, is goed terug te zien in de samenleving. Ja, ook in Nederland. Zo kwam Albert Heijn dit jaar met de Dinoplaatjes actie en was menig jongere deze zomer op straat te vinden om Pokémon GO  te spelen. Echter is de […]