{"id":8860,"date":"2020-10-24T13:12:00","date_gmt":"2020-10-24T11:12:00","guid":{"rendered":"https:\/\/new.dutchrosemedia.com\/?p=8860"},"modified":"2022-02-25T14:30:58","modified_gmt":"2022-02-25T14:30:58","slug":"discover-the-eindhoven-of-the-future","status":"publish","type":"post","link":"https:\/\/www.dutchrosemedia.com\/en\/2020\/10\/24\/discover-the-eindhoven-of-the-future\/","title":{"rendered":"Discover the Eindhoven of the future"},"content":{"rendered":"\n<p>Future 040, <a href=\"https:\/\/www.eindhoven.nl\/\">Gemeente Eindhoven<\/a> &amp; <a href=\"https:\/\/www.dutchdesignfoundation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dutch Design Foundation<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;We think people are waiting for some understanding of where the city is going. This concept is a tool to get there, and that&#8217;s what designing is about.&#8221;<\/p><cite>Dutch Design Foundation<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2-1024x683.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"8541\" src=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2-1024x683.jpg\" alt=\"\" class=\"wp-image-8541\" srcset=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2-1024x683.jpg 1024w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2-300x200.jpg 300w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2-768x512.jpg 768w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1-1024x768.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8542\" src=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1-1024x768.jpg\" alt=\"\" class=\"wp-image-8542\" srcset=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1-1024x768.jpg 1024w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1-300x225.jpg 300w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1-768x576.jpg 768w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3-1024x768.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"8543\" src=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3-1024x768.jpg\" alt=\"\" class=\"wp-image-8543\" srcset=\"https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3-1024x768.jpg 1024w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3-300x225.jpg 300w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3-768x576.jpg 768w, https:\/\/www.dutchrosemedia.com\/wp-content\/uploads\/2021\/09\/future040-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>At the Dutch Design Week of 2018, visitors had the opportunity to discover the Eindhoven of the future.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A large empty greenhouse could be found on Stadhuisplein. Here visitors were presented with the future plans of Eindhoven center through multiple time layers, completely in&nbsp;augmented&nbsp;reality. When entering the greenhouse, visitors received a safety helmet and an iPad running an AR app. After scanning a marker, the center of Eindhoven &#8211; measuring 5 by 6 meters &#8211; appeared completely three-dimensional. Compare it with a virtual variant of Madurodam.&nbsp;The visitors could walk through and around the virtual models and view the various future images of Eindhoven through multiple time layers. This gave visitors a real glimpse into the future, which was often the starting point for interesting conversations and nice reactions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As a bonus, visitors received a card with an invitation to download the Future040 app at home. With the help of this card, visitors could have a smaller version of the exhibition appear on the kitchen table at home.&nbsp;<\/p>\n\n\n\n<p>Future040 showed that future plans do not have to be presented vaguely and that residents are happy to discuss this if they are triggered in an appealing way.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the Eindhoven of the future<\/p>\n","protected":false},"author":1,"featured_media":8541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332,335,345,349],"tags":[353,354],"class_list":["post-8860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work","category-recent-work","category-training-educatie-our-work","category-recent-work-training-educatie","tag-ar-in-de-stad-2","tag-toekomst-middels-ar-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover the Eindhoven of the future - Dutch Rose Media \u2022 Augmented &amp; 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