Who: Alticom has 24 media towers for broadcasting and telecommunications infrastructure. These towers also house datacenters and antennas for digital TV, analogue FM and digital radio.

What: Alticom wanted to show its data centers in an innovative way.

How: Dutch Rose Media developed an Augmented Reality app that could scan business cards and images in a magazine. After scanning a 3D model of a data center would appear, showing the different features of the data center in a clear and ingenious way.

When: 2014