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DEFINITIVE TECHNOLOGY

WHO

Definitive Technology is the best-selling brand of audiophile grade loudspeakers in the USA. Audio critics and consumers alike praise Definitive loudspeakers for their superior materials, precise workmanship and uncompromising sound quality. Definitive was founded by and is managed today by audiophiles and music enthusiasts for whom achieving audio perfection is a lifetime goal.

WHAT

Develop an augmented reality tool which will help the Definitive brand to tell its unique story to dealers and the consumer. Starting with one key model of Definitive Technology, but easily expandable with multiple products.

HOW

The Definitive Technology app allows dealers and consumers to visualize audiovisual (AV) products real size, real time in their own store or home using augmented reality. The 3D model is enriched with interactive hotspots. These hotspots give more information about certain product elements.

WHEN

November 2018

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Place a speaker from the BP series in your living room and have a look at the technique from the in- and outside.