Who: The Effenaar is the biggest concert venue in Eindhoven. Since last year, they started focusing on new technologies such as augmented reality and virtual reality as a so-called Smart Venue. Right now they are experimenting with all kinds of technologies in the music industry and offer technology sessions for business as well.

What: To show the possibilities with AR & VR in the music industry, the Effenaar wanted their own app. This way both future visitors and others who are interested can see what cool projects the Effenaar are working on.

How: Therefore Dutch Rose Media created the Effenaar Experiences app. Live projects can be scanned with augmented reality; a great example is the DDW MUSIC leaflet. Projects that deserve some extra attention can be found in the ‘spotlight’ section. Here a great example is the scannable flyer and backdrop for The Dirty Denims. When scanning the flyer, a 3D animation of the actual band can be seen. Many more projects will be added in the nearby future!

When: September 2017