Who: Happen en Trappen organizes the most delightful bicycle routes in the Netherlands and Belgium. Those routes take the cyclists on a tour alongside the wonderful surroundings and the best culinary kitchens of the area.

What: For promotion, Happen en Trappen wanted a special campaign.

How: Dutch Rose Media developed a special Augmented Reality scanner that was integrated in the Happen en Trappen app. With this app, promotional cards for Happen en Trappen could be scanned and showed a promotional video for the bicycle routes.

When: 2014

Natasja and I knew each other from a previous business agreement. Her passion for augmented reality always intrigued me. When we got the chance to use augmented reality at Happen & Trappen I didn’t hesitate for a moment and immediately involved Dutch Rose Media to help with our virtual innovations. – Happen & Trappen