Who: HEMA is a well-known warehouse chain in the Netherlands, selling products for every day life.

What: HEMA introduced a new productline in a pop-up store located near train stations and via Augmented Reality posters and brochures.

How: Both the posters and brochures could be scanned with an app and products featured on the printed media could be bought directly from a smartphone. An average of 400 scans a day!

When: 2013