Who: Het Zuidelijk Toneel is a theatre company founded in 1956 in Eindhoven. Every year they play several new plays.

What: For a play called ‘Heilig Vuur’ by Het Zuidelijk Toneel Dutch Rose Media transformed a print media card into an intriguing promo video.

How: By scanning the card a video appeared. The video previewed the play by showing violent news videos and showing youngster’s thoughts on faith, since the play is about the way faith influences our way of thinking.

When: 2013