theworldthatcouldbe_2

THE WORLD THAT COULD BE

WHO

Marjan van der Heijden is a Dutch illustrator and animator. While graduating AKV St. Joost’s Animation Master, she decided to use AR for a project about future education on animals and nature after the human race will be extinct.

WHAT

Her project, called The World That Could Be, shows what will happen to nature and animals after humans are gone and cities have collapsed. On special posters you can see a futuristic illustration of different cities. Users can use the Dutch Rose app to scan these posters and discover the future.

HOW

After scanning some specific parts of the poster, AR animations will start and will show the evolution of animals in the future. The poster can be found in several museums like Natuurmuseum Tilburg and Reptielenhuis De Aarde.

Download the Dutch Rose app for Android or iOS.

WHEN

August 2018

theworldthatcouldbe

The posters are designed like old school posters and feature cities’ most known buildings like De Koepel Gevangenis (Breda), Evoluon (Eindhoven) and the train station in Tilburg.

Get a sneak peek of the poster with this video.