Who: NulVier is a children’s daycare for children aged 0 to 13 located in Brabant.

What: NulVier wanted to give both the kids at the daycare as the employees a special surprise on their birthday.

How: Dutch Rose Media developed two campaigns for NulVier featuring Augmented Reality cards. The first campaign featured cards that could be send to potential new kids or kids that were celebrating their birthday and could get scanned with the Smilez app. The second campaign featured an online platform were NulVier employees could upload videos and add shipping addresses, comparable to Smilez.

When: 2014