Who: Parktheater Eindhoven is one of the biggest theaters in the Netherlands.  Over 100 contracted workers provide over 500 theater activities for nearly 300.000 visitors a year.

What: Dutch Rose Media developed an app that included an overview of all the theater’s activities, a calendar and the program. Users could use the app to buy tickets, to gather information about a show or to read digital brochures.

How: The Augmented Reality use in the app allowed users to scan several columns in the printed brochure that showed videos about the future of theater in 2020, forecasted by both experts and visitors.

When: 2014/2015