Who: Qmusic is a national radio station.

What: Each year Dutch radio station Qmusic plays a very popular game: het Geluid. A game where a mystery sound is heard and players have to guess which sound it is.

How: To promote this game, Qmusic posters are hung up all around the Netherlands. Dutch Rose Media made these posters scannable so users could see the promotional video for the game after scanning it.

When: 2012