Who: SANDD is a Dutch postal company

What: SANDD wanted to introduce their new mobile app in a cool & innovative way.

How: For SANDD Dutch Rose Media developed an Augmented Reality flyer printed more than 13.000 times that introduced the new mobile app. By analyzing the amount of total scans SANDD could determine what percentage of the receivers had a smartphone they were willing to scan a flyer with.

When: 2014