Who: TEDx Youth offers days full of inspiration for youngsters. Entrepreneurs, designers and technicians join the stage to tell their inspiring start-up stories.

What: TEDx Youth wanted their invitations to be different than any other invitation.

How: Dutch Rose Media developed Smilez invitations that were sent to the attendees of the TEDx Youth @Brabantlaan. When scanning the Smilez card, a video appeared featuring more information of the event.

When: 2012