Who: The VVD section in Eindhoven

What: VVD wanted to reach out to potential voters and share the highlights of their campaign in an innovative way.

How: For the VVD section in Eindhoven Dutch Rose Media developed several Augmented Reality cards which were scannable with the Smilez app. After scanning a card a video would pop up showing the VVD’s vision on several subjects such as safety and traffic. The images shown on the cards were also featured in the election book. VVD Eindhoven used Augmented Reality cards as invitations to the New Years drink as well.

When: 2014