technical solution

What is needed to realize a complete Augmented Reality concept? The two most important components are the technology and the content, which you can read more about here. Looking at the plain tech component, several things have to be taken into account, ranging from hardware and apps to the right choosing of an AR platform.


Nowadays, we can distinguish two forms of hardware that’s fitted for Augmented Reality. On the one hand is the hardware which is developed especially for Augmented Reality use, such as glasses and headsets. Many tech companies are experimenting with those types of wearables, such as Microsoft, Meta and Google. On the other hand is the hardware that is NOT developed specifically for Augmented Reality use, which are the mobile devices: smartphones and tablets.

We focus on the mobile hardware, simply because it’s more approachable AND affordable for users. Nearly everyone has a smartphone, so nearly everyone can use mobile Augmented Reality.


Since we focus on mobile Augmented Reality, most of the concepts we develop for customers are apps. This can be a generic app like AdON, for example when you just want to make one print media item scannable. But this can also be your own branded app, complete with custom-made layout and content management. Customers can decide to first try out Augmented Reality with a generic Dutch Rose Media app. The more Augmented Reality your business would like to use, the more convenient it gets to buy your own branded app or to integrate Augmented Reality into your existing app.


To have a functioning Augmented Reality app an AR platform is needed. There’s a handful of platforms that offer the AR service, which means they provide a link between scanning a trigger and showing content. Each AR platform has their own benefits and differs in offer. At Dutch Rose Media we counsel you while finding the right platform to use for your Augmented Reality project. We’ve worked with mostly all of them and even created our own content management system (CMS), which helps us shift from one platform to another very smoothly. This way your app will keep working, even when an AR platform quits working or changes its conditions.