Urban art on your own shirt
Augmented Reality app, This is not clothing
Jam Sutton designs urban art which is showcased through his own clothing line This Is Not Clothing .
The garments of This Is Not Clothing feature a visual of one of the the Sculptures designed by Jam Sutton. On any normal piece of clothing, that’s just a flat image, but with the clothing line of This Is Not Clothing there is something special going on, because the sculptures are hidden in the garments. After scanning a visual ;with the app from This Is Not Clothing the associated sculpture can be viewed in augmented reality . Because they appear completely in 3D, the small works of art can be admired from every angle.
With This Is Not Clothing your art no longer hangs on the wall, but you take it with you every day. Great icebreaker for conversations, right?