Huge popcorn explosions
Kids combo, Pathé
A popcorn explosion in the cinema, that sounds like an accident, but at Pathé De Kuip it happens every day.
For the new food area, Pathé was looking for a way to highlight the Pathé Kids Box in an interactive way. For this we have provided the Kids Box with a layer augmented reality which is activated via a special screen. Children standing in front of the screen come into the picture with the Kids Box. When the Kids Box is held up, one or more of the sides comes to life. Think of a popcorn explosion, flying unicorns or the appearance of a lightsaber.
A fun pastime for the children before the film starts and it ensures that young people enter the cinema with a smile. At the same time it gives an extra and in-depth product experience to the Pathé Kids Box and foodarea.
Augmented reality game